Ahmad Tea teams with Antoine Semenyo for Hong Kong tasting event

Ahmad Tea brought Manchester City and Ghana forward Antoine Semenyo to Hong Kong for a tea tasting masterclass tied to its Preparation is Everything campaign. The event linked elite sport and tea craftsmanship around preparation, discipline and consistency.

Why it matters: - Ahmad Tea used the event to connect its brand message to elite sport and show how preparation shapes performance in both football and tea-making. - The company is pushing a global campaign built around consistency, craftsmanship and attention to detail. - The appearance also positioned Antoine Semenyo as a brand face for Ahmad Tea’s message to consumers in more than 90 countries.

What happened: - Ahmad Tea hosted a tea tasting masterclass with Antoine Semenyo in Kowloon Bay, Hong Kong, on August 3, 2026. - The event was part of Ahmad Tea’s Preparation is Everything campaign. - Guests attended a guided tasting of Ahmad Tea black and herbal blends led by Senior Tea Taster Dominic Marriott. - Semenyo shared details about his pre-season training, mental preparation and ambitions for the season ahead.

The details: - Ahmad Tea said the campaign highlights preparation, consistency and craftsmanship as shared values between high-performance athletes and tea masters. - The tasting session focused on Ahmad Tea’s heritage, blend quality and tasting process. - Semenyo said preparation is one of the most important parts of his career and that matchday performance starts with routines, discipline and mindset developed well before kick-off. - Tracey Wakelin, Ahmad Tea’s head of global marketing, said the unseen work behind both football and tea-making is what makes the biggest difference. - Wakelin said the Hong Kong event brought together media and partners to celebrate the campaign. - Ahmad Tea said its blending process includes carefully selecting and balancing teas from different origins and crafting each blend with precision. - The company said it sources leaves from fine tea gardens and uses tasting and quality-control standards to protect consistency.

Between the lines: - The campaign is a classic lifestyle-brand move: use a recognizable athlete to make a heritage product feel more performance-driven and contemporary. - Hong Kong gave Ahmad Tea a global, high-profile setting that fits its international distribution footprint. - The partnership also helps Semenyo extend his profile beyond football into brand and consumer audiences.

What’s next: - Ahmad Tea will continue using the Preparation is Everything platform to promote its brand values across markets. - Semenyo is expected to support Ahmad Tea as a global brand ambassador. - The company will keep tying its product story to themes of discipline, routine and quality.

The bottom line: - Ahmad Tea is betting that the discipline behind elite sport can make a tea brand’s quality message feel more relatable, more premium and more memorable.