Build My Online Store launches catalog for AI shopping channels

By AI, Created 11:17 AM UTC, May 20, 2026, /AGP/ – Build My Online Store unveiled a one-toggle catalog layer on May 6, 2026, aimed at helping ecommerce sellers make products discoverable across AI shopping agents and conversational purchase channels. The launch targets merchants preparing for shopping inside ChatGPT, Claude, Gemini, Grok and other agentic interfaces without rebuilding their ecommerce stack.

Why it matters: - BMOS is trying to make AI shopping a new distribution channel for independent sellers, not just large retailers with technical teams. - The catalog layer is designed to help merchants reach buyers inside agent-driven interfaces where customers may ask for a product and complete a purchase without visiting a storefront. - The move could reduce the work required to publish products across multiple AI shopping channels at once.

What happened: - Build My Online Store launched its agentic commerce catalog layer on May 6, 2026. - The system gives ecommerce sellers a one-toggle way to publish product data for AI shopping agents and conversational purchase channels. - Merchants can build or connect a catalog, turn on “Enable In-Context Selling on AI Agents,” and publish a structured feed. - The launch targets AI shopping environments including ChatGPT, Claude, Gemini, Grok, and future agentic shopping interfaces.

The details: - BMOS is built to support both ACP, the Agentic Commerce Protocol, and UCP, the Universal Commerce Protocol. - The platform turns catalog data into agent-readable product records with titles, images, pricing, variants, checkout links, return policies, and machine-ready metadata. - BMOS is designed to work with existing payment providers. - The system supports human checkout links and machine-ready checkout paths. - The product is aimed at independent merchants, Amazon sellers, Shopify store owners, dropshippers, catalog brands, and agencies. - Build My Online Store positions the tool as a way to prepare for shopping across conversations, voice interfaces, smart glasses, phones, speakers, car dashboards, and similar surfaces. - The company says the workflow does not require coding or vendor lock-in. - BMOS connects with HeadlessDomains.com, which is building persistent, machine-readable identity infrastructure for the agentic web. - Merchants can sync product feed data into a .agent identity record to make a store easier for agents to discover, verify, and route to. - Through HeadlessProfiles.com, those agent-readable records can also become human-readable profiles.

Between the lines: - The launch reflects a shift from search-engine optimization and marketplace optimization toward agent discoverability. - BMOS is betting that merchants will want a standards-aware way to prepare for AI-native commerce before one platform defines the rules. - The emphasis on ACP, UCP and identity records suggests the company is trying to build infrastructure rather than a single storefront tool. - Michelini framed the opportunity as broader than enterprise retail, saying any serious merchant should be able to turn on an agent-ready catalog and meet buyers where they already shop.

What’s next: - BMOS is positioned for broader use as the agentic commerce ecosystem develops. - The company expects merchants to use the catalog layer to publish once and reach more AI-native shopping interfaces over time. - HeadlessDomains and HeadlessProfiles add a path toward more persistent machine-readable and human-readable seller identities as agent commerce expands.

The bottom line: - BMOS wants to make product catalogs readable to AI agents now, so merchants can sell in post-browser shopping environments later.